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People enjoying event at Elizabeth Quay

Event Partnerships

Here at the City of Perth we believe in the spirit of collaborative partnerships, and our capital city events serve as an effective platform to connect brands with mass audiences at a grass roots level.

Last year over 700,000 people attended our direct delivered events!

We partner with a range of organisations, with their support being instrumental in ensuring the long-term financial sustainability of our events, guaranteeing continual delivery of inclusive and vibrant cultural experiences.

The City is renowned for delivering significant outcomes for its event partners. We work collaboratively to clearly identify objectives and develop a plan that caters to this. Outcomes may include:

  • Generating sales
  • Increasing brand awareness
  • Supporting recruitment efforts
  • Supporting staff reward and recognition initiatives
  • Community education and/or awareness
  • Alignment with and support of community enriching activities

Voted by Forbes as one of the top 10 places to visit in the world in 2023, we look to build on this momentum in 2024/25 by delivering an even bigger and better program.

Event Attraction

The Partnerships Team can also help facilitate events of significant impact with third party providers – whether it be a new concept, or an event that’s currently hosted elsewhere. We can assist in guiding you through the process of bringing your event to Perth.
 

Contact

The City’s Partnerships Team are available to discuss opportunities by emailing partnerships@cityofperth.wa.gov.au or by calling (08) 9461 3333.


Current partnership opportunities:

2024/25 Summer Events | Shine in the City this Summer

Find out more here about the array of activity you can align with from New Years Eve Festivities though to unique activations on the water at Elizabeth Quay!

2024 Christmas Lights Trail | The City of Perth’s signature event!

Embrace the spirit of Christmas by partnering with this beloved community program. In its nineth year, this six-week event series has solidified the City’s position as the home of festive fun. Featuring a wonderland of immersive experiences across the CBD and providing a myriad of cultural, social, and economic benefits. 

Find out more here.

2025 Boorloo Heritage Festival

Align your brand with a program dedicated to educating and inspiring curiosity about Perth’s unique history, ensuring its preservation for future generations.

Find out more here.